Personalising a customer’s valuable relationship with a brand is no longer a choice for marketers looking to achieve long-term brand loyalty. If they are going to succeed in achieving both brand stand-out and return on investment, marketers need to be carefully considering customer-centric strategies which provide consumers with the very best level of customer experience.
“Personalisation is something organisations need to start embracing. It’s vital to business performance."
Research Director, Econsultancy