Personalising a customer’s valuable relationship with a brand is no longer a choice for marketers looking to achieve long-term brand loyalty. If they are going to succeed in achieving both brand stand-out and return on investment, marketers need to be carefully considering customer-centric strategies which provide consumers with the very best level of customer experience.

“Personalisation is something organisations need to start embracing. It’s vital to business performance."

Linus Gregoriadis

Research Director, Econsultancy