Search retargeting represents the fastest growing segment of display advertising, however its benefits are yet to be fully realised in the UK. With 63% of brands and 79% of agencies currently using search retargeting in the US, it fills the void between top of the funnel prospecting and bottom of the funnel conversion solutions. By combining the accuracy of search with the reach and scale of display, search retargeting finds new users who are purchase-ready and aids them towards conversion.
Together with search retargeting specialist, Captify, Found has created this white paper to uncover the role search retargeting can play in sharpening campaign delivery, reveal how it works and, more importantly, how it can add value.
