The Google Dictionary widget defines a realist as a person who accepts a situation as it is and is prepared to deal with it accordingly. 2020 was all a bit too real for even the most extreme realists, but it offers a lot of key learnings that we can take forward into 2021.
In this whitepaper, we dive deeply into what 2020 meant for the performance of B2B companies specifically. All digital channels went through what is probably the biggest anomaly of recent times in the form of a pandemic.
Forecasts and general seasonality trends were different to what we would've seen in a normal year, and the effect of COVID-19 on our clients meant that in some instances focuses needed to change overnight. Adaptation was key through this unique period, which taught digital marketers some valuable lessons.
We used these learnings to identify the key things B2B companies need to be on the lookout for and taking advantage of in 2021 across the digital space.
So, what are you waiting for?
Download your free copy of The Realists Guide to B2B Performance in 2021 now.