A New Ranking Factor?!
Google has announced that Core Web Vitals will be rolling out as part of its algorithm for organic rankings from June to August 2021 – a warning to us all that it’s time to speed up our sites!
To break down the jargon, Core Web Vitals are a set of site speed metrics that look at how fast your site loads and the user experience. So when they talk about it becoming part of the algorithm, they mean that faster, more usable sites are going to rank the best.
So just how do you get your site ready for the Core Web Vitals update?
Step 1: A Full Core Web Vitals Audit
We break down each webpage to identify the element impacting Core Web Vitals metrics and other known site speed issues. These are then compiled into a concise report that details the specific steps which need to be taken to resolve the issues. This will cover off:
- Overview of page load times
- Analysis of all CWV metrics (LCP, FID, CLS)
- Review of other UX and site speed based elements (e.g. first contentful paint & time to interactive)
- Image, video and interactive content review
- Server response time analysis
- Analysis of what users are experiencing from Google Analytics data
- Review and comparison of competition across metrics
Step 2: Implementation Support
Found will be there every step of the way supporting with clear and concise documents, communicating with developers to ensure the actions are implemented and reviewing implementation to confirm correct deployment.
Step 3: QA and performance reporting
We’ll report on the impact of changes made, identifying the links between site speed and UX improvements, and your KPIs. Our reporting can range from a one pager to a full dashboard solution so that you can keep track of performance moving forward.
Google will start incorporating these metrics into their ranking algorithm as of mid-June 2021, meaning fixing these will get your site ahead of the competition when this update hits. Implementation of technical changes need to be done right and tested so take the time now to get prepared.
These metrics are also directly related to conversion rate, and we have seen time and time again that improving site speed has a direct correlation with improved conversion rates.
Speak to one of our experts today or leave us with your details and we’ll get back to you.