Creating an Integrated Digital Marketing Strategy.

The current approach to marketing is frequently single-channel focused, looking at each element of the marketing mix in turn as opposed to an integrated approach.

This whitepaper by Hannah Thorpe, Head of SEO at Found explores some of the key processes, milestones, and frameworks that must be developed in order to take advantage of the potential of a multi-channel strategy.

It is a starting point for creating the infrastructure all organisations needs in order to implement more successful strategies, helping to achieve business goals and fuel genuine business growth.

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